Christian businessmen should take their advice from the Apostle Paul when it come to handling problems in their business. When he was brought before King Agrippa (Acts 26:1-32) on bogus charges of being an agitator, he didn’t hesitate to turn his problem into an opportunity.
Slow sales hamper many companies. During recessions, Christian Businessmen should view these cycles as opportunities to focus on improving their sales process.
I recently read how the people over at House of Jerky overcame challenges with their brick and mortar sales by enhancing their online business. This strategy enabled them to beat the current recession.
Referrals helped their store sales to grow 15-percent. Their biggest results came by focusing on the amount of business they were doing online. They managed to double their online sales by taking advantage of some search engine optimization techniques.
Embracing technology and focusing on SEO, the front end of your online sales is something every Christian business owners should take the opportunity to investigate, to augment their traditional sales.
Slow sales cycles will always come and go. It’s what you do during that time that will matter the most when sales do start to pick up, if you plan for your business to still be around when it’s over.
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