Content Strategy - Saying More Using Fewer Words







Every website needs a content strategy that will enable it to target its ideal customer with laser focus. In a recent conversation with Coach J, of nonstoplifestyles.org he mentioned that he was preparing to add more articles to his website. Before I realized it, I was on a rant about content, keywords and editorial calenders.

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How To Use Social Media To Attract More Customers




A lot of entrepreneurs are unsure of how to use social media to attract customers for their small business? If have been struggling to figure out how to include this highly effective tool in your arsenal by the end of this conversation you will have a better grasp of exactly what to do to get your company involved in social marketing.

It’s way more to it than just reaching more prospects. It’s how your business whether big and small, old and new can effortlessly interact with existing customers, create fans and build up your referral base.

This article will give you plenty of useful tips on how to's of using Twitter, Facebook, LinkedIn and other social media channels as cost effective places to attract new clients that need your products and/or services. (Case Study from Mashable.com)

The owner of a small shop spent $350 for a half-page ad in a local magazine promoting a deal to “buy one, get one free” and made the same offer on a social networking site for free. The print ad yielded one new customer, while the deal posted on the social networking site netted his business over 30 customers, four or five who have become repeat customers.

This is a classic example of what makes social marketing standout over other aspects of online marketing, it’s far easier to track participation, ROI and effectiveness of your objectives.

Small business owners who want to get started using social media to b.y.o.b (build your online business) need to have the answers to a few basic questions. They will help you develop a strategy, and determine the best sites and tools to reach your ideal customers.


Building Your Social Networking Strategy




Here are a few basic questions that Inc.com suggest business owners answer to formulate a social networking strategy. A step that should be completed before opening an account and becoming active on any networking site.

What particular customer groups am I trying to engage?

What are their personal or business needs that I can help them with?

How do I plan to use the site?

Should I use a business or personal profile on the site.


What To Include In A Winning Social Media Profile For Your Business


One of your social media goals should be to build a profile for you or your business on every site where your target market hangs out.
The information you provide in each profile should vary slightly and convey to prospects the who, what and how about you your brand/company.
Here’s some of the things you can include in them.

Basic NAREC (name address, records)
Details about yourself or business/brand.
Hobbies,
Favorite music, books
List a few of your notable past employers
Education, special skills

The reasoning behind sharing this kind of data is to make your page feel personable, because people spend their money with people they know, like and trust.

After you have built a rapport with them you can strategically throw in a few tidbits about whats happening at your company when it’s appropriate. Don’t try to sell people on doing business with you.

Instead what you should be doing is sharing information about new products/services and customer success stories on your profiles.

The best sales tools are real world examples of how your company’s products and services are benefiting others.

According to J.J. McCorvey in “How to Use Social Networking Sites to Drive Business” a recent online article on Inc.com website, “The companies that are most successful at converting followers into dollars are those who interact most with the users and frequently post content related to their brand.”

The majority of the business that are listed in the Inc. 500 (56%) feel social media is important for their success online. Tweeting, blogging and commenting on social networking communities are excellent ways to foster customer engagement. It doesn’t stop there. They are great tools for building win-win relationships with the news media in your area and local community groups ( i.e. schools, charitable organizations, chambers of commerce ).

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10 Tips For Successful Online Marketing


Before we go any further about successful online marketing lets make sure we agree on a couple of key points that are essential to success. First, it’s easier to learn from others who have blazed the trail before us and that having as much knowledge, wisdom and understanding as possible will help us to serve our customers better.
But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you. Mat 6:33.


Successful Christian businessmen are always looking for ways to move a step ahead of the competition. By reviewing the 10 tips that we have collected from some of the world’s best marketing minds you will be able to take move ahead faster.

The lesson to be gleaned from Matthew 6:33 is that no matter what kind of challenges you are faced with, personal, business or spiritual seeking directions from God’s should be the first thing you do. Don’t wait to hear an audible voice, but learn how to find help in his word, The Holy Bible. You also have to develop your ear for listening, for the quite still voice resonating from deep within you for guidance.

Since we agreed earlier on the key points that are essential to success. You won't mind taking a look at these poignant words of wisdom that are deemed important from several well known successful businessman.
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Motivational speaker and successful Christian Businessman Al Walker offers this advice on 2 important subjects.

Self Discipline

I am on the right track and am putting forth the time, energy and effort to learn and develop what I need to in order to become the person I am capable of becoming and accomplish life’s most important objectives.

Be A Self Starter
Honor your possibilities by truly being a self-starter. Don’t wait on anyone else to “start” you. You can start yourself. Use positive self-talk to be a self-starter.

Brian Tracy

Try to become one tenth of one percent more productive each day, that amounts to one half of one percent more productive each week. Incremental Improvement is the primary reason for all great success stories. By the yard, it’s hard. But inch by inch, anything’s a cinch!

Dan Kennedy

You have to be decisive, then firm and determined, not easily influenced by each new voice, not easily distracted, But also flexible, open to different ideas and information

One ‘fact’ is worth a hundred ‘beliefs.’ Fact-finding is a very profitable thing to do, if you can set aside beliefs in order to use the facts you find.


Inc

Focus on exploiting strengths and achieving success rather than resolving weaknesses and avoiding problems. Don't get burned by focusing on the wrong thing.

Most people can confidently and competently accomplish one thing at a time, and most customers are only looking for one thing at a time.

Jay Conrad Levinson

The keys to succeeding online are in creating compelling content, changing that content regularly, responding at nearly the speed of light, and by personalizing your messages.

There may be 50 million people on the Internet but your prospects must feel you're talking to them one at a time.


When Christian Businessmen make it a point to focus more of their efforts on working smarter it can take them further, faster. We all understand the importance hard work plays in building an online business. Staying abreast of new technology, techniques and tools is equally important. The important things that you learn from others mistakes and triumphs will save you both time and money.

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Website Design and Content For Christian Businesses



I don’t want to assume that everyone already knows everything about how Writeonbro.com Website Design and Content Houston, our company. We help small businesses in Houston achieve next level website designs and web content, Here’s a recent example of some of our results.

We consulted with a Christian business owner who was in the highly competitive flower business in Houston. His challenge was that his old website was too technical for him to really understand as a result he had spent a bunch of money for a website that had never really gotten off the ground. He was willing to do much of the work himself, but really didn’t know what to do or where to get help.

Web Design Case Study

Since we started working with him to build a web presence and website:
His website is listed on page #1 of Google for florist in his zip code.
He regularly gets inquiries from his internet listings and is able to make a few sales each month.
He is delighted to be finally getting a steady flow of good paying customers from the website.
The people contacting him from the Internet are ready to spend money instead of shopping prices.
He now knows and understands how to effectively target the content on his website and his social networking profiles to attract the right customers.


All from following just a few of the details that we have given him so far. By the time he has completed the whole list he should be raking him some serious cash.

Briefly what we do:

We help organizations build their online marketing strategy, organize their websites to blend in with that strategy, and deliver specialized services (website design and management, e-commerce and content management) to accomplish the goals of that strategy.

Our services can be as simple as offering suggestions and ideas or as detailed as one on one consulting to help Christian business owners develop the right skill set, build knowledge and personal networks, and influence their strategic thinking about building their company.



Owners of most small businesses prefer to stick to the core task that make them money and let us do the heavy lifting needed for web design, e-commerce and marketing Christian businesses online because we have very reasonable charges for helping on projects.

Core Services We Offer:

* Blog Design
* Landing Pages
* Building Custom Forms For Webpages
* Local (Houston) Search Engine /online Marketing Campaigns
* Website Analytics ( pageviews, unique visits, popular keywords, referring websites and much, much more!)
* Video Marketing/ Uploading Videos
* Mobile Marketing
* Copywriting (including Articles, Press Releases, Blog Posts, Website Content)
* Link Building (including Social Bookmarking, Directory and Search Engine Submissions)
* Website Management


Our company is located in Houston. It’s website design and web content services are for Christian businesses in any market. We specialize in helping women, veterans and minority businesses develop, improve and execute effective web designs and content,

You might feel that I’m speaking another language, don’t worry as you learn more about the Internet and how it can empower your business the picture will get clearer.

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5 Keys To Improving Your Christian Business

woman supported by group

One of the first steps to improving profits in a Christian-owned business is to ratchet up your Faith. Past discussions highlighted the important role Faith played in the lives of successful Christian businessmen like Milton Hershey and Dale Carnegie. In this brief discussion I'll show you why Faith is more than just part of religious ideology, and it should be an integral part of you, your lifestyle and your business.


"In his heart a man plans his course, but the LORD determines his steps" (Proverbs 16:9 NIV). We have the promise of God's guidance. We just need to raise our faith to a higher level and seek God's assistance so that we can bear more fruit.

Accidental Discoveries

Dr. John Harvey Kellogg and his brother Will Keith Kellogg were searching for wholesome foods to feed patients, when they accidentally left some boiled wheat sitting out that got stale.

The brothers tried to make the wheat into sheets of dough, but wound up with flakes instead. Undaunted by the setback they toasted the flakes and served them anyway. They soon became a big hit with patients and set the stage for the founding of the Kellogg Cereal company.

Faith is more than just a way that we can please God. It's a biblical principle that can help your business and prevent you from feeling like we're being victimized when accidents or uncontrollable circumstances occur.

Applying of Principles of Faith In Business




Starting a business is one of the easiest steps in the business building process. According to the SBA, 600,000 businesses are started each year in the U.S. By the end of the second year only two-thirds of new businesses survive, and only 44 percent of those manage to hang in there for four years. To avoid being a part of this grim statistics, and get your business to the next level follow these guidelines.


Focus on that which you desire most.
Emulate someone you admire.
Develop and attitude of gratitude.
Recognize that strength grows out of struggle.
Learn or acquire skills that will take you to the next level.


All of these key elements will help you to harness Faith as a business tool.
You still need to gain access to the best marketing and planning tools and techniques available. To position your Christian-owned business, so when the opportunity for success comes your way you can minimize the chances for failures.

The Academics Of Faith

Focus is a biggie. It is what will keep you pushing forward when the going gets tough.

Emulating others means that you should imitate the Faith of successful leaders and not their personalities.

Being thankful for what you have today, is at the foundation of getting to the next level.

Without test there can't be any testimonies. By exercising Faith and patience you can overcome any hurdles.

The knowledge that you have might be good enough to get you started, but learning has to become a life long commitment.

How Christian-owned Businesses Reach New Level







Bill Gates might have been just another computer programmer if he had not kept pushing the envelope to learn what new things could be done using a computer.

Dr. Ben Carson's book "Gifted Hands" reveals that many of Carson's decisions are rooted in his Faith, with his greatest priority being to use the talents as a brain surgeon that God has given him to help others.

It takes getting out of your comfort zone and moving into a place where you can accomplish more to get to the next level.

Things To Do

It's important to write down all the steps you can take to improve your business. Next, you need to outline them and rate them on a scale from 1 to 5. Using 1 as the least effective and 5 being highly effective.

The next step is to begin doing some informal research and testing of each of the things on your list to establish benchmarks, timetables and action plans for implementing them.

Embracing Change

The main key to improving a Christian-owned or any business is by changing what, when, why or how you're performing some of your daily task.

If you're not willing to change or open to implementing new ideas, then you need to assess whether you're comfortable where you are or afraid to reach the next level.

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