The Money Is In The Email List

Email marketing should be an important part of designing every small business website’s online strategy. That is where the real money is made. It’s probably the best kept secret about doing business on the internet.
Maybe, it's the first time you have heard it before or think your business is too small to use list building?

My goal is to introduce you to the facts about email list and share tips on building list. A couple of the blogs I frequent, Marketing Tech Blog and Michael Hyatt, had good post on how small businesses can capitalize on using email marketing to grow.

If your home based business or a small business website is not engaged in building an email list check out these details on getting a list started or call me and we can talk about it further.

Let Me Show You The Money

I’m sure some of you are saying to yourself, I’m not ready to get into growing a mailing list. Some of you may not have enough info about how mailing list work to consider it.

So I’ve put together a few solid reasons why if you don’t ever do Facebook, Twitter or other social media, you still need to consider building email list.

What makes having a tool that adds names to your subscribers list an important part of every small business website is the return on investment that you can expect to receive.

For every dollar spent on email marketing in 2011, there was a $40.56 return. The next closest technique was search engine marketing at $22.44.

The money comes from offering special opportunities to do business with you to members on your mailing list. Think about what a powerful tool a list can be. You could have email addresses of thousands of customers, former customers and potential customers, ready-buyers, that know, like and trust your business that you can send an email blast to anytime you want.

5 Reasons Why Email Marketing Works

Once subscribers sign-up for your email list they will place high expectations on you. Once you meet or beat their expectations, they will be appreciative of the quality information you send also guides them through the buying process. The top performing emails have actionable content that maintains a conversational approach.

The main reason email is such a powerful marketing tool for owners of small and home based businesses is it contains a list of buyers ready to do business with you, if you follows these basic rules:
  1. Give them news relevant to issues they are facing today
  2. Keep them updated on trends and techniques that save them time and money
  3. Let them be the first ones to get discounts on your products and services
  4. Place loyal subscribers and purchasers an VIP list (hot leads) for special promotions
  5. Give freebies as a reward for putting their address and other information about their buying habits into the email marketing funnel
If you do this successfully your email marketing list will become an effective vehicle that drives your business to success.

Don't neglect your Email marketing strategy while focusing on getting better positions on search engines, more online promotion and increased presence on social media. Those marketing channels may deliver more visitors to your website, but not necessarily more revenue downstream.

5 Steps For Designing Small Business Websites

Our readers who are website owners and prospective owners thinking about designing a small business website are entitled to a FREE offer this week. I’m sure you are tired of calls and emails about getting your business on page #1 in Google?

Here's an e-book that finally tells you the truth and some do-it-yourself tips about getting your business website listed on the first page of the search results.

To build a website is always a challenge even for experienced professionals. There are so many factors to consider. Even after a fact-filled initial consultation, the website design process can seem as if you are turning esoteric ideas into a reality.

The best way to get a website up and going is by breaking the process into 5 distinct phases:
  • Research
  • Planning
  • Design
  • Testing
  • Launch
This makes it easier to identify where we are during the process and what needs to be done next.

Creating Website Content

We strive to make sure that the website content we create is not confusing and in a few seconds the website visitor can easily determine 3 factors.
  • What the business is about/offering?
  • What can I do on this page?
  • What to do next?
Visitors should be able to easily answers these important questions on each page of the website. To be optimized for traffic from search engines and the best ROI a webpage should give details about only one product or topic.

Tips On D-I-Y Business Website Designs

Designing effective small business websites is a direct result of creativity, planning and communication skills. Most business owners are no-longer struggling with the idea that they need a website for their business. The biggest question for them is "should they to let web pros design their websites or putting together a D-I-Y website".

For anyone who wants a website that is mobile-ready, performs well in search results and provides customers with an enjoyable user experience, then getting web pros to design your website is the best choice.

We thank our new customers at Sting-Ray’s aquarium maintenance in Houston, Texas for the cooperation we received while building their website. The owner was one of those rare customers who gave our design team laissez-faire to turn his vision into a working website.

We were able to deliver to him, a website that is responsive, straightforward and informs customers about what sets Sting-Ray’s aquarium services apart from the rest of the pack.

Call us today for details on how we can help your small business get a website or improve an existing website into one that “makes you money instead of just costing you money”, through:interactive features, webpage optimization, seo and placement in online directories.

Webmasters In Touch

If you are a Christian businessperson, webmaster or marketer you are probably familiar with the Old Testaments account of Saul and the witch of Endor. After the demise of his spiritual advisor, the Prophet Samuel, King Saul felt that he was unable to find credible, trustworthy counseling among his peers. He decided to seek out a witch, to conjure the spirit of the dead prophet. It proved to be a deadly mistake.

I imagine someone reading this right now may have that same uneasy feeling today, because they don't know where to turn to get credible d-i-y help and advice with their small business and or website.

The Internet is a marketplace is full of charlatans. If you are looking someone who you can depend on to shoot straight and give you real world advice for your business and websites? Here is some good news, you don't have to go looking for a psychic.

I believe that as Christian business owners we’re kingdom building, which places us on the front line of spiritual warfare. The only way we can succeed and not be defeated is for us to be in touch with God, with ourselves, and with others of like faith.

Get Help With D-I-Y Web Design

The enemy of our souls hates us and is targeting us, our businesses and our families, in order to minimize our effectiveness. We need divine help, that comes from the Lord and we need to be able to strengthen, encourage and network with other fellow kingdom-minded business owners.

If you are struggling with web design, marketing, or any other business issues and you don't know who to trust and where to turn to get the help you need? I want you to know that you can always call on me for assistance.

I'm looking to connect with some other Christian web masters and businessmen who understand the biblical principle of iron sharpening iron. And they want to get in touch with other kingdom-minded Christian business owners regularly through the internet.

I don’t envision (WIT) being a formally structured fellowship. Rather, I expect it to develop organically and grow naturally.

Free Conference Calls

We will spend time getting to know each other, discussing critical business issues and praying together. In the process we will be sharpening each others skills and encouraging one another. In addition to sharing best practices we'll hear from outstanding Christian leaders who will be guests on some of our conference calls.

We will connect with via regular conference calls, occasional in-person gatherings, and by any other means we choose. When feasible (and as needed/requested), private counseling and support will be available to businesses in crisis.

Connect With Christian Business Owners

So if you’re a Christian business owner who values the biblical principle of fellowship. You already know there are some powerful benefits that come from connecting with me and other kingdom-minded business people. Please call or send your name and contact info, and I’ll get back to you personally.