Content Strategy - Saying More Using Fewer Words

Every website needs a content strategy that will enable it to target its ideal customer with laser focus. In a recent conversation with Coach J, of he mentioned that he was preparing to add more articles to his website. Before I realized it, I was on a rant about content, keywords and editorial calenders.

How To Use Social Media To Attract More Customers

A lot of entrepreneurs are unsure of how to use social media to attract customers for their small business? If have been struggling to figure out how to include this highly effective tool in your arsenal by the end of this conversation you will have a better grasp of exactly what to do to get your company involved in social marketing.

It’s way more to it than just reaching more prospects. It’s how your business whether big and small, old and new can effortlessly interact with existing customers, create fans and build up your referral base.

This article will give you plenty of useful tips on how to's of using Twitter, Facebook, LinkedIn and other social media channels as cost effective places to attract new clients that need your products and/or services. (Case Study from

The owner of a small shop spent $350 for a half-page ad in a local magazine promoting a deal to “buy one, get one free” and made the same offer on a social networking site for free. The print ad yielded one new customer, while the deal posted on the social networking site netted his business over 30 customers, four or five who have become repeat customers.

This is a classic example of what makes social marketing standout over other aspects of online marketing, it’s far easier to track participation, ROI and effectiveness of your objectives.

Small business owners who want to get started using social media to b.y.o.b (build your online business) need to have the answers to a few basic questions. They will help you develop a strategy, and determine the best sites and tools to reach your ideal customers.

Building Your Social Networking Strategy

Here are a few basic questions that suggest business owners answer to formulate a social networking strategy. A step that should be completed before opening an account and becoming active on any networking site.

What particular customer groups am I trying to engage?

What are their personal or business needs that I can help them with?

How do I plan to use the site?

Should I use a business or personal profile on the site.

What To Include In A Winning Social Media Profile For Your Business

One of your social media goals should be to build a profile for you or your business on every site where your target market hangs out.
The information you provide in each profile should vary slightly and convey to prospects the who, what and how about you your brand/company.
Here’s some of the things you can include in them.

Basic NAREC (name address, records)
Details about yourself or business/brand.
Favorite music, books
List a few of your notable past employers
Education, special skills

The reasoning behind sharing this kind of data is to make your page feel personable, because people spend their money with people they know, like and trust.

After you have built a rapport with them you can strategically throw in a few tidbits about whats happening at your company when it’s appropriate. Don’t try to sell people on doing business with you.

Instead what you should be doing is sharing information about new products/services and customer success stories on your profiles.

The best sales tools are real world examples of how your company’s products and services are benefiting others.

According to J.J. McCorvey in “How to Use Social Networking Sites to Drive Business” a recent online article on website, “The companies that are most successful at converting followers into dollars are those who interact most with the users and frequently post content related to their brand.”

The majority of the business that are listed in the Inc. 500 (56%) feel social media is important for their success online. Tweeting, blogging and commenting on social networking communities are excellent ways to foster customer engagement. It doesn’t stop there. They are great tools for building win-win relationships with the news media in your area and local community groups ( i.e. schools, charitable organizations, chambers of commerce ).

10 Tips For Successful Online Marketing

Before we go any further about successful online marketing lets make sure we agree on a couple of key points that are essential to success. First, it’s easier to learn from others who have blazed the trail before us and that having as much knowledge, wisdom and understanding as possible will help us to serve our customers better.
But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you. Mat 6:33.

Successful Christian businessmen are always looking for ways to move a step ahead of the competition. By reviewing the 10 tips that we have collected from some of the world’s best marketing minds you will be able to take move ahead faster.

The lesson to be gleaned from Matthew 6:33 is that no matter what kind of challenges you are faced with, personal, business or spiritual seeking directions from God’s should be the first thing you do. Don’t wait to hear an audible voice, but learn how to find help in his word, The Holy Bible. You also have to develop your ear for listening, for the quite still voice resonating from deep within you for guidance.

Since we agreed earlier on the key points that are essential to success. You won't mind taking a look at these poignant words of wisdom that are deemed important from several well known successful businessman.

Motivational speaker and successful Christian Businessman Al Walker offers this advice on 2 important subjects.

Self Discipline

I am on the right track and am putting forth the time, energy and effort to learn and develop what I need to in order to become the person I am capable of becoming and accomplish life’s most important objectives.

Be A Self Starter
Honor your possibilities by truly being a self-starter. Don’t wait on anyone else to “start” you. You can start yourself. Use positive self-talk to be a self-starter.

Brian Tracy

Try to become one tenth of one percent more productive each day, that amounts to one half of one percent more productive each week. Incremental Improvement is the primary reason for all great success stories. By the yard, it’s hard. But inch by inch, anything’s a cinch!

Dan Kennedy

You have to be decisive, then firm and determined, not easily influenced by each new voice, not easily distracted, But also flexible, open to different ideas and information

One ‘fact’ is worth a hundred ‘beliefs.’ Fact-finding is a very profitable thing to do, if you can set aside beliefs in order to use the facts you find.


Focus on exploiting strengths and achieving success rather than resolving weaknesses and avoiding problems. Don't get burned by focusing on the wrong thing.

Most people can confidently and competently accomplish one thing at a time, and most customers are only looking for one thing at a time.

Jay Conrad Levinson

The keys to succeeding online are in creating compelling content, changing that content regularly, responding at nearly the speed of light, and by personalizing your messages.

There may be 50 million people on the Internet but your prospects must feel you're talking to them one at a time.

When Christian Businessmen make it a point to focus more of their efforts on working smarter it can take them further, faster. We all understand the importance hard work plays in building an online business. Staying abreast of new technology, techniques and tools is equally important. The important things that you learn from others mistakes and triumphs will save you both time and money.

Website Design and Content For Christian Businesses

Content may be king, but it will be ignored without an effective website design and content strategy. Writeonbro web content and design specializes in helping Christian, small and homebased businesses develop quality website designs and web content that can attract more of the right customers to their website.

Here’s a recent example of some of our results.

We consulted with a Christian business owner in Houston who was in the highly competitive flower business. He felt challenged by his old website it was just too technical for him to really understand.
As a result he had spent a bunch of money for a website that never got off the ground. He was willing to do some of the work himself, but really didn’t know what to do or where to get help.

Web Design Case Study

The Writeonbro web design team started working with the local florist to build a web presence and a website for a lot less than he had been paying. The results are as follows:

His website is listed on page #1 of Google for florist in his zip code.
He regularly gets inquiries from customers who found his business using the Internet on one of the free services that we recommended for his web presence.
He generated his first online sale and is now able to make a few sales each month.
The business owner is delighted to be finally getting a steady flow of good paying customers from the website.
The people contacting him from the Internet are ready to spend money instead of just shopping around for prices.
He now knows and understands the importance of having an effective content strategy that is aligned with the right font types, key words and phrases that will attract more traffic to his website and social networking profiles.

All from following just a few of the details that we have given him so far. By the time he has completed the whole list he should be raking in some serious cash.

Briefly what we do:

We help organizations build their online marketing strategy, organize their websites to execute that strategy. We offer specialized services (website design and management, e-commerce and content management) to help small and homebased businesses accomplish the goals of their content strategy.

Our services can be as simple as offering suggestions and ideas or as detailed as one on one consulting to help Christian business owners develop the right skill set, personal networks and strategic thinking about building their online business.

Owners of most small businesses prefer to stick to the core task that make them money and let us do the heavy lifting needed for web design, e-commerce and marketing to Christians online because we have a knowledgeable team of professionals and very reasonable rates.

Core Services We Offer:

* Blog Design
* Landing Pages
* Building Custom Forms For Webpages
* Local (Houston) Search Engine /online Marketing Campaigns
* Website Analytics ( pageviews, unique visits, popular keywords, referring websites and much, much more!)
* Video Marketing/ Uploading Videos
* Mobile Marketing
* Copywriting (including Articles, Press Releases, Blog Posts, Website Content)
* Link Building (including Social Bookmarking, Directory and Search Engine Submissions)
* Website Management

Our company is located in Houston Texas. However our web design and website content services are adaptable for Christian businesses, small businesses and home-based businesses in any market. We specialize in helping women, veterans and minority businesses develop, improve and execute effective website designs and content,

You might feel that I’m speaking another language, don’t worry as you learn more about the Internet and how it can empower your business the picture will get clearer.