Christian businesses can leverage their marketing system to reach new markets and obtain new business by making sure they put excellence into everything they do. It should be reflected in every aspect of your company, from your humble business card to your level of service.
The Holy Bible gives the same kind of advice to Christians in Colossians 3:23 . It reminds us to do all things as if we were doing it for the Lord. You definitely would put use your best effort for the Lord and your customers deserve that same kind of treatment.
So what I'm saying doesn't come off as a generalized broad statement, let me explain and give you a few pointers that hopefully will prevent you from making marketing mistakes and help your business rise above the noise.
Designing Written Communications For Your Marketing System
An important part of your marketing system involves written communications. It's important that anything you send or give to customers looks professional and conveys a unified image and message. If your system comes with pre-ordered stationary make sure that it projects the right image, or get some that does. This include any of these marketing tools.
Case in point. If you have some old faded cards or letterhead don't waste them, use them for scratch paper, but by no means should you give them to customers.
Marketing Using Business Cards
Let's take a look at the things that will make your business cards stand out from the crowd.
If you plan to add wow to your business cards enhance the quality of card stock that you use, use a graphic that's tasteful, but be careful you don't turn the WOW into a Whoa!
The best design strategy is to make your card useful to clients. This can be achieved by including a ticket for a freebie, a coupon or other pertinent information on the flip side of your card.
One highly useful format is the tri-fold card, you can place a menu or list of services on the back. This adds value to your cards and make them worth holding on to.
Designing Postcards For Your Marketing System
Another important part of Christian businesses marketing systems are your postcards. You may call them referral cards, contact cards, but if they are the standard 4X6 inch cards, that you send in the mail, they're considered postcards.
When designed and used properly, they are one of your marketing systems most effective tools. They're ideal to geo-target an area or buy a list of your ideal customers to mail them to.
Tips To Create Effective Postcards For Christian Businesses
Using stamps rather than a postage machine increases the effectiveness of your mailing.
Keep it simple, make it look like a postcard from a friend instead of a commercial advertisement.
State your biggest benefit. Then briefly add a few other advantages or features you provide.
Finish up with a compelling call to action, a reason for prospects to contact you.
Mike at Guerrilla Freelancing has few good tips on his list of 10 guerrilla marketing tactics for designers that you can review to give you a few more ideas on designing your postcards.
If you're still with me then you probably need more information about postcard design than I have room for in the remainder of this post. So, I'll have to continue how Christians can leverage marketing systems, next time I'll start with a few pointers on using graphics on postcard designs.
If you’ve ever wondered why Christian businesses need a marketing system to build their business stick around and I’ll give you some insight into the pros and cons of them.
Let me interject a biblical principle that I’ll discuss later on. If one prevail against him two shall withstand him and a three fold cord is not quickly broken.
Since everyone reading this may or may not be familiar with marketing systems. Lets start at square one. with what are marketing systems.
A system create a synergy between your target market, the product, and marketing channels. It unites the interacting elements, the processes, the various steps and strategies, that a business uses consistently to obtain maximum result from every marketing effort.
Simply put, it’s having specific steps that you will follow for each level of your marketing campaigns. This will keep you from feeling like you’re chasing your tail and keep the phone ringing or the clicks, clicking in your business.
Do I Need A System
You need to earn some extra money so you come up with a good idea for a product and you open a Christian home-based business to sell it to the world. Now all that’s missing is a steady stream of customers for your business? You can hire a sales force to knock on doors and do the social marketing or do it yourself. Either way without the benefit of having sales/marketing experience and coordinated steps and processes to follow, you’ll get flattened by the competition and end up with a garage filled with boxes of your product.
How Does A System Work
Let’s rewind the above scenario and you still lack the sales and marketing experience, but you have a marketing system to follow. You become proactive and implement the easy to follow steps for half a dozen of the 20+ inexpensive marketing ideas.
Once you start getting a trickle of customers you add about another half a dozen of the easy and inexpensive marketing ideas to enhance the flow of customers to your business. Once you have a a few satisfied customers under your belt you implement more of the strategies in your sales/marketing system.
You try another of the easy tips and testimonials from your customers start rolling in. Things really begin to pick up then, because you have just tapped into the greatest source of customers for any business, word of mouth, now many of your customers start referring their friends and family and become evangelist for your business.
Proven Ideas To Grow Your Business
Think about it. You can rack your brain to come up with marketing ideas each time your sales cycle slows, that may and may not work or follow the proven ideas that are already working for others.
Now that I’ve given you a couple of reasons why you need a marketing system, I want to give you a few more just in case you’re still unsure that a marketing system will help you grow your Christian business.
Keys to getting more out of networking
Ways to market your business using business cards.
Tips on getting website traffic
Whether you’re a seasoned marketer or if you have little or no sales experience you can position your Christian business as a competitive company in any arena by using just a few of the ideas for marketing that are a part of any good marketing system.
Beware Of These Pitfalls
There are a few drawbacks about marketing systems that you should be aware of, most importantly is that you do have to follow the steps to make them work.
If you get stuck and things are still not going as well as you want them some marketing systems don‘t have anyone to assist you in getting on the right track.
Making any business grow requires a time commitment from you to continue doing these steps over and over again.
There is no system that you can set up and leave on automatic pilot and never have to do anything to again. That’s not a system that’s a miracle.
Divine Principles For Business Success
When you align your business with Godly principles you are adding another cord that will strengthen your potential for success. It’s a win-win situation for your customers and yourself.