Christian businesses can leverage their marketing system to reach new markets and obtain new business by making sure they put excellence into everything they do. It should be reflected in every aspect of your company, from your humble business card to your level of service.
The Holy Bible gives the same kind of advice to Christians in Colossians 3:23 . It reminds us to do all things as if we were doing it for the Lord. You definitely would put use your best effort for the Lord and your customers deserve that same kind of treatment.
So what I'm saying doesn't come off as a generalized broad statement, let me explain and give you a few pointers that hopefully will prevent you from making marketing mistakes and help your business rise above the noise.
Designing Written Communications For Your Marketing System
An important part of your marketing system involves written communications. It's important that anything you send or give to customers looks professional and conveys a unified image and message. If your system comes with pre-ordered stationary make sure that it projects the right image, or get some that does. This include any of these marketing tools.
Case in point. If you have some old faded cards or letterhead don't waste them, use them for scratch paper, but by no means should you give them to customers.
Marketing Using Business Cards
Let's take a look at the things that will make your business cards stand out from the crowd.
If you plan to add wow to your business cards enhance the quality of card stock that you use, use a graphic that's tasteful, but be careful you don't turn the WOW into a Whoa!
The best design strategy is to make your card useful to clients. This can be achieved by including a ticket for a freebie, a coupon or other pertinent information on the flip side of your card.
One highly useful format is the tri-fold card, you can place a menu or list of services on the back. This adds value to your cards and make them worth holding on to.
Designing Postcards For Your Marketing System
Another important part of Christian businesses marketing systems are your postcards. You may call them referral cards, contact cards, but if they are the standard 4X6 inch cards, that you send in the mail, they're considered postcards.
When designed and used properly, they are one of your marketing systems most effective tools. They're ideal to geo-target an area or buy a list of your ideal customers to mail them to.
Tips To Create Effective Postcards For Christian Businesses
Using stamps rather than a postage machine increases the effectiveness of your mailing.
Keep it simple, make it look like a postcard from a friend instead of a commercial advertisement.
State your biggest benefit. Then briefly add a few other advantages or features you provide.
Finish up with a compelling call to action, a reason for prospects to contact you.
Mike at Guerrilla Freelancing has few good tips on his list of 10 guerrilla marketing tactics for designers that you can review to give you a few more ideas on designing your postcards.
If you're still with me then you probably need more information about postcard design than I have room for in the remainder of this post. So, I'll have to continue how Christians can leverage marketing systems, next time I'll start with a few pointers on using graphics on postcard designs.