How Christian Businesses Can Leverage Their Marketing Systems For Success

Christian businesses can leverage their marketing system to reach new markets and obtain new business by making sure they put excellence into everything they do. It should be reflected in every aspect of your company, from your humble business card to your level of service.

The Holy Bible gives the same kind of advice to Christians in Colossians 3:23 . It reminds us to do all things as if we were doing it for the Lord. You definitely would put use your best effort for the Lord and your customers deserve that same kind of treatment.

So what I'm saying doesn't come off as a generalized broad statement, let me explain and give you a few pointers that hopefully will prevent you from making marketing mistakes and help your business rise above the noise.

Designing Written Communications For Your Marketing System

An important part of your marketing system involves written communications. It's important that anything you send or give to customers looks professional and conveys a unified image and message. If your system comes with pre-ordered stationary make sure that it projects the right image, or get some that does. This include any of these marketing tools.

Business cards
Flyers
Postcards
E-mails
Snail mail
Letterhead
Sales letters

Case in point. If you have some old faded cards or letterhead don't waste them, use them for scratch paper, but by no means should you give them to customers.

Marketing Using Business Cards

Let's take a look at the things that will make your business cards stand out from the crowd.

If you plan to add wow to your business cards enhance the quality of card stock that you use, use a graphic that's tasteful, but be careful you don't turn the WOW into a Whoa!

The best design strategy is to make your card useful to clients. This can be achieved by including a ticket for a freebie, a coupon or other pertinent information on the flip side of your card.

One highly useful format is the tri-fold card, you can place a menu or list of services on the back. This adds value to your cards and make them worth holding on to.

Designing Postcards For Your Marketing System

Another important part of Christian businesses marketing systems are your postcards. You may call them referral cards, contact cards, but if they are the standard 4X6 inch cards, that you send in the mail, they're considered postcards.

When designed and used properly, they are one of your marketing systems most effective tools. They're ideal to geo-target an area or buy a list of your ideal customers to mail them to.

Tips To Create Effective Postcards For Christian Businesses

Using stamps rather than a postage machine increases the effectiveness of your mailing.

Keep it simple, make it look like a postcard from a friend instead of a commercial advertisement.

State your biggest benefit. Then briefly add a few other advantages or features you provide.

Finish up with a compelling call to action, a reason for prospects to contact you.


Mike at Guerrilla Freelancing has few good tips on his list of 10 guerrilla marketing tactics for designers that you can review to give you a few more ideas on designing your postcards.


If you're still with me then you probably need more information about postcard design than I have room for in the remainder of this post. So, I'll have to continue how Christians can leverage marketing systems, next time I'll start with a few pointers on using graphics on postcard designs.

Why Christian Businesses Need A Marketing System

If you’ve ever wondered why Christian businesses need a marketing system to build their business stick around and I’ll give you some insight into the pros and cons of them.

Let me interject a biblical principle that I’ll discuss later on. If one prevail against him two shall withstand him and a three fold cord is not quickly broken.

Since everyone reading this may or may not be familiar with marketing systems. Lets start at square one. with what are marketing systems.

(textbook description)
A system create a synergy between your target market, the product, and marketing channels. It unites the interacting elements, the processes, the various steps and strategies, that a business uses consistently to obtain maximum result from every marketing effort.

Simply put, it’s having specific steps that you will follow for each level of your marketing campaigns. This will keep you from feeling like you’re chasing your tail and keep the phone ringing or the clicks, clicking in your business.

Do I Need A System

You need to earn some extra money so you come up with a good idea for a product and you open a Christian home-based business to sell it to the world. Now all that’s missing is a steady stream of customers for your business? You can hire a sales force to knock on doors and do the social marketing or do it yourself. Either way without the benefit of having sales/marketing experience and coordinated steps and processes to follow, you’ll get flattened by the competition and end up with a garage filled with boxes of your product.

How Does A System Work

Let’s rewind the above scenario and you still lack the sales and marketing experience, but you have a marketing system to follow. You become proactive and implement the easy to follow steps for half a dozen of the 20+ inexpensive marketing ideas.

Once you start getting a trickle of customers you add about another half a dozen of the easy and inexpensive marketing ideas to enhance the flow of customers to your business. Once you have a a few satisfied customers under your belt you implement more of the strategies in your sales/marketing system.

You try another of the easy tips and testimonials from your customers start rolling in. Things really begin to pick up then, because you have just tapped into the greatest source of customers for any business, word of mouth, now many of your customers start referring their friends and family and become evangelist for your business.

Proven Ideas To Grow Your Business

Think about it. You can rack your brain to come up with marketing ideas each time your sales cycle slows, that may and may not work or follow the proven ideas that are already working for others.

Now that I’ve given you a couple of reasons why you need a marketing system, I want to give you a few more just in case you’re still unsure that a marketing system will help you grow your Christian business.

You’ll learn:

Keys to getting more out of networking
Ways to market your business using business cards.
Tips on getting website traffic

Whether you’re a seasoned marketer or if you have little or no sales experience you can position your Christian business as a competitive company in any arena by using just a few of the ideas for marketing that are a part of any good marketing system.

Beware Of These Pitfalls

There are a few drawbacks about marketing systems that you should be aware of, most importantly is that you do have to follow the steps to make them work.

If you get stuck and things are still not going as well as you want them some marketing systems don‘t have anyone to assist you in getting on the right track.

Making any business grow requires a time commitment from you to continue doing these steps over and over again.

There is no system that you can set up and leave on automatic pilot and never have to do anything to again. That’s not a system that’s a miracle.

Divine Principles For Business Success

When you align your business with Godly principles you are adding another cord that will strengthen your potential for success. It’s a win-win situation for your customers and yourself.

Marketing Systems For Christian Businesses 101

If you want a way to improve you Christan business so that you're not always worrying about new customers and slow sales cycles then you need to develop a marketing system. If you're just starting a business and don't know a lot about attracting the ideal customer and identifying your niche, you may need a pre-packaged marketing system to shorten your learning curve.

You've heard it said that there is nothing new under the sun! Well, you can get a winning edge by following in the footsteps of other successful businesses if you had a copy of their pattern.

I know...we are all taught that being a copy cat isn't cool, but when it comes to business that's just not the case. You see it all the time, franchises are merely copies of a proven business model, some companies become successful imitating other peoples products. We call them knock offs.

I'm not suggesting you resort to that kind of cheap trick at all. Christian's can use successful business patterns or concepts that work in any market. The best one's give you a process to follow and actionable steps to implement.

The Bible tells us in Hebrews, "That ye be not slothful, but followers of them who through faith and patience inherit the promises".

Using the example of others is another sound biblical principle that you can apply to your business to overcome the obstacles every entrepreneur will face.

I've searched the high end solutions and low end stuff and found that Success Stream products are affordable and written in a easy to follow format. More importantly they offer solutions to many of the biggest challenges facing Christian businessmen owners.

Take a look at a few of the things that you'll learn.

Putting Your Business on the Road to Success: The Secret to Writing a Simple Marketing Plan that Works


Turbo Charge Your Marketing Materials in 4 Simple Steps

The advantages of having a marketing systems can be the difference between boom and bust. Small business marketing expert Stacy Karacosta has documented her years of experience solving problems for businesses and created these helpful workbooks, CD's and handouts that lets you follow the same simple process and strategies she uses, to build your own business.

This systematic approach takes the guess work out what to do next, it becomes your roadmap to success. There are plenty of other benefits to following a pattern in your marketing process.

You'll gain more confidence knowing that you're following tried and tested methods.

Running your Christian enterprise will become easier as you implement the best practices that have been streamlined into an orderly arrangement of specific steps.

Each step triggers a positive change in the future of your company.

You'll go from haphazard plans to a predictable destiny.


It doesn't matter whether you're just starting your own business are a seasoned-pro using these concepts will give you:

More time for your core business

Less time worrying about avoiding marketing mistakes

The ability to schedule more free time for yourself.


Stacy put's it this way,

"Every small business needs a simple marketing plan that details where they are today, where they want to go, and how they intend to get there. Because, much like planning a road trip, if you don't know where you want to go and how you're going to get there there's no telling where you might end up! It could be somewhere wonderful, or you could end up broke and broken down in the middle of nowhere"

It's better than owning a small business franchise, because event though you're using the same steps you'll still be able to let your personality shine through to your customers. Getting a marketing system for your Christian business will eliminate the guess work to your sales and marketing solutions.

How To Run A Successful Business

The one weapon every business owner needs to run a successful business is also the one weapon that so many small and home based businesses lack, a marketing system.
If you contact me, (see the right sidebar) I’ll introduce you to some guys with lawn services, mechanic shops and other types of businesses that will tell you the explosive growth of their businesses is a result of using marketing automation software.

You have probably seen them in action, but didn’t realize it. If you have ever filled out a form on a website then went to your email and wham, the information you requested was already there waiting for you. You encountered a marketing system at work.

The entire process may involve different components of the system.

CRM (Customer relationship management) system
Website integration
Sales automation

If you find yourself repeating the same task several times a day, week or month like:

searching for customer information- searching through stacks of invoices or file cabinets can hog lots of time sending out announcements- stop losing sleep wondering if the right customers got the right announcement tracking sales ect. - do you know how many steps between a call and the sale for all your products

These are the kind of important non-revenue generating task marketing systems excel at doing, for you.

Automating Task Can Save You Money

You may be suffering from the businessman’s worst addiction, “doing things manually because that make you feel productive”, especially if you have been doing everything yourself for several years.
The truth be told, if you’re a one man shop or only have a couple of key employees, you really don’t want them wasting a bunch of man-hours every day, week or month doing stuff that don’t make you money and all or part of it can be easily automated.

Automating some of the office duties works way better than trying to manually do important task. Because if you forget about one form, one sale, or one simple request from a key client, you may lose the sale or turn them off and risk losing the person as a customer too.

The beauty of these types of systems is that you are not locked into doing things just one way. You can test and measure a variety of different techniques for attracting customers and closing sales. Yes Virginia, you still have figure out which marketing materials, strategies and processes works best for your business.

Risk And Rewards Of Marketing Systems

There are some risks as well as rewards that go with getting started with marketing systems:

Your return on investment (ROI) is directly related to how well you implement the system
You and/or your staff will have to get some training to use this vital weapon. Changes don’t happen overnight.
You’ll have plenty of time to get familiar with the system while getting things set-up and deployed.

Keys To Building Strong Businesses

It’s doesn’t take rocket science to run a successful business or keep your business up and running smoothly. The best way to build a strong business and customer relationships is by learning to use marketing systems.

If you would like to find out more about adding this valuable weapon (marketing automation software) or a ton of other highly effective business weapons to your arsenal. To see a demo my marketing automation software in action just click the go button.

Marketing Systems For Christian Businesses

To help you your business prosper, I've got the 411 on how you can get a free copy of a popular report,"Spread It" (A Systematic Plan To Grow Your Business Using The Internet).

It doesn't matter what you’re selling, be it products, services or ideas, there are three things that every Christian business has to do to become successful.

1. You have to reach your target market.

2. You have to explain what you have to offer, in way that they can understand it.

3. You have to create a dialogue with them to capture their loyalty.

Execute each of these three things well and repeat the process over and over again until your prospects realize that they really need the incredible benefits your products or services offer them.

Then and only then will they feel they have a good reason to buy from you.

Marketing Systems

How do you get your prospects to that level of desire? It doesn't take a rocket scientist to figure it out? It requires effective, consistent marketing.

I want to see more Christian business owners achieve this level of success, so I've added merchandise that are proven winners to help home-based and small businesses. Success Stream Sales and Marketing Solutions, is one of the best marketing systems on the internet and now you can purchase their high caliber products through my site.

The Essential Guide For Small Businesses

I recommend you try, The Small Business Website Bible by Stacy Karacostas. It's filled with proven marketing strategies that provide clear directions to help you increase your sales and grow your business. It's an essential guide for every small business.

They offer e-books, books, teleseminars, coaching seminars, and more to eliminate the guess work, stress, struggle and confusion of building a profitable company.Their products compliment each other for a flawless marketing system.

Maybe you have a idea for a business and you need some straight forward answers before you launch your dream.

There are tools for that too!

Marketing Your Christian Business

"Putting Your Business on the Road to Success"

"Hitting the Target: How to Choose the Best Marketing Tactics for Your Business"

They have a practical, easy-to-understand systems for small business owners who need to get the most bang for your marketing buck. Success Stream's provides the valuable marketing tools every Christian businessmen needs, to build a successful business online.

You really need to get the must read report, "The 7 Deadliest Small Business Marketing Sins" and see for yourself how valuable these resources are for your small business.

Grab it now and get started growing your business right away!