When most Christian businesses create a unique selling proposition they seem to use a bunch of crafty words, a slogan, that miss the mark and doesn't pack the same kind of punch as a magnetic marketing message, like a great USP.
I've found three that I think should be in the USP hall of fame if there is such a place. They were chosen because they embrace the basic principle at the foundation of creating compelling marketing messages. A benefit potent enough to move the masses to use your product
John 3:16 "For God So Loved the world he gave his only begotten son so that whosoever believe in him shall not parish but have everlasting life."
This biblical Scripture has become a USP of sorts, for Christians in the past several decades. It targets a specific audience with a powerful message to embrace salvation. It offers a strong benefit, a solution to one of man's problems and states it in a way that is both compelling and easy to remember.
The Greatest Unique Selling Propositions Of All Time
USP - "The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine."
USP- "Wonder Bread builds strong bodies 8 ways
USP- "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free."
Even without the names of the companies you should easily recognize the products and most of you have probably purchased them because of the benefits and features stated in the compelling messages.
How Magnetic Marketing Works
Most and all good USP's are designed to appeal to a narrow segment of a vast market. The gulf between the upscale clients and the bargain seekers is huge and few products can satisfy both groups. The creators of these USP's clearly identify their niche and boldly state how they differ from their competitors.
In other words, their stated mission is to strive to meet their respective market’s expectations, to provide a healthier bread, faster pizza delivery and relief from the common cold. Did they do anything different to their products, not hardly.
What they've done is, identify a problem in the marketplace and draw in customers who want a product that will solve their problem. It's pretty simple yet, difficult to do if you don't do some research to get a grip on what your target market needs and expects from your product.
Creating Your Own USP
Your organization won't be able to offer the kind of benefits believers get from having a relationship with Jesus, the son of God. But creating a magnetic marketing message is essential for every Christian business
If you want your company's marketing message to rise above the mosaic of competitive noise you need to evaluate your USP. Make sure that first and foremost that your company is able to deliver on what it promises.
Christian businesses should try to avoid using jargon, instead use everyday language, if they want their message to be easily understood and able to be retained. Finally take your great USP and integrate it into your marketing material. Your letterhead, business cards flyers and everywhere your company name appears it should be there too, compelling, attracting and drawing customers like a picnic draws an army of ants.
No comments:
Post a Comment