To help your Christian home-based business attract more customers and become welcomed as a marketer instead of viewed as an annoying salesman to your prospects, I've got few things you need to make sure are included in your marketing message. It doesn't matter if you're a selling consulting services, a retailer or handle religious oriented-products. What does matter is that your mission is articulated as part of your unique selling proposition.
It begins with you being clear about why you want to own a Christian company. Then to be successful in your marketplace, you've got to let your customers know up front what to expect from you. Here is an example from the Holy Bible of what I'm trying to describe to you.
Marketing Lessons From The Bible
In Luke 4:18-23 Jesus kicks off his ministry by telling the residents his hometown his mission. To preach the gospel to the poor; to heal the brokenhearted, to preach deliverance to the captives, and recovery of sight to the blind, to set at liberty them that are bruised, and to preach the acceptable year of the Lord. Then he set out to do it and did accomplish just that.
Having that same kind of clarity of mission and delivering on your promise is what it takes to make a home-based business excel in the marketplace. Let's take a look at another more recent example of how a concise USP containing a mission statement can supercharge the sales for a business.
If you ask anyone in the U.S. where to get "Fresh, hot pizza delivered in 30 minutes or less, guaranteed?" You'll here one name 90 percent of the time, Dominoes. The company used a USP to dominate the pizza delivery business, by addressing a need that was truly important to the buyer. Getting their food hot and fast.
Why Christian Home-based Businesses Need A USP
Once you have a clear and concise USP, it'll improve the performance of your marketing message. Let me start by stating that there are two main benefits of developing a USP.
First, it helps your business stand out in the eyes of your current and potential customers or clients.
Second, it helps to focus you and/or your team on fulfilling the promise of the USP.
How To Create A Unique Selling Proposition
A USP is not just a slogan or a cute phrase about your business. It has to provide an answer to to your customers most important question. It has to clearly answer, "Why should I do business with you instead of your competitors?"
It should compel people to do business with you like a light attracts moth on a summer night. It also has to contain the right marketing message. One that draws customers to you, one that can't be ignored.
Use meaningful specifics instead broad generalities. It should narrowly define your specialization in the marketplace, because you'll have a lot of wasted energy if you try to be all things to all people.
If at all possible identify a weakness or a shortcoming in your industry that is annoying consumers the most and fix it. Then you can exploit the fact that your business can deliver a level of service that your competitors can't through your USP.
Another valuable feature of a your USP should be some kind of guarantee if at all possible.These are not the only things, but a few of the important things that can improve your marketing message.
Successful Christian Businesses
When you have the right unique selling proposition for your Christian home-based business, you'll take a quantum leap in income, sales and new customers.
It turned a small corner pizza store in Ypsilanti, Mich into a nationwide chain in with over 7,000 stores, and a wake littered with failed competitors. Since that time, Dominoes owner Tom Monaghan a Christian businessman, cashed out of Domino's in 1999 for a reported $1 billion to focus on religious and philanthropic work.