The one weapon every business owner needs to run a successful business is also the one weapon that so many small and home based businesses lack, a marketing system.
If you contact me, (see the right sidebar) I’ll introduce you to some guys with lawn services, mechanic shops and other types of businesses that will tell you the explosive growth of their businesses is a result of using marketing automation software.
You have probably seen them in action, but didn’t realize it. If you have ever filled out a form on a website then went to your email and wham, the information you requested was already there waiting for you. You encountered a marketing system at work.
The entire process may involve different components of the system.
CRM (Customer relationship management) system
If you find yourself repeating the same task several times a day, week or month like:
searching for customer information- searching through stacks of invoices or file cabinets can hog lots of time sending out announcements- stop losing sleep wondering if the right customers got the right announcement tracking sales ect. - do you know how many steps between a call and the sale for all your products
These are the kind of important non-revenue generating task marketing systems excel at doing, for you.
Automating Task Can Save You MoneyYou may be suffering from the businessman’s worst addiction, “doing things manually because that make you feel productive”, especially if you have been doing everything yourself for several years.
The truth be told, if you’re a one man shop or only have a couple of key employees, you really don’t want them wasting a bunch of man-hours every day, week or month doing stuff that don’t make you money and all or part of it can be easily automated.
Automating some of the office duties works way better than trying to manually do important task. Because if you forget about one form, one sale, or one simple request from a key client, you may lose the sale or turn them off and risk losing the person as a customer too.
The beauty of these types of systems is that you are not locked into doing things just one way. You can test and measure a variety of different techniques for attracting customers and closing sales. Yes Virginia, you still have figure out which marketing materials, strategies and processes works best for your business.
Risk And Rewards Of Marketing SystemsThere are some risks as well as rewards that go with getting started with marketing systems:
Your return on investment (ROI) is directly related to how well you implement the system
You and/or your staff will have to get some training to use this vital weapon. Changes don’t happen overnight.
You’ll have plenty of time to get familiar with the system while getting things set-up and deployed.
Keys To Building Strong BusinessesIt’s doesn’t take rocket science to run a successful business or keep your business up and running smoothly. The best way to build a strong business and customer relationships is by learning to use marketing systems.
If you would like to find out more about adding this valuable weapon (marketing automation software) or a ton of other highly effective business weapons to your arsenal. To see a demo my marketing automation software in action just click the go button.