To win the competition for the shrinking number of dollars in the marketplace, Christian businesses are following the directive in Proverbs 22, to be diligent in business.
My research lead me to an article "Top Ten Ways Christian Retailers are Thriving Through Innovation" that discusses several strategies that are unique and innovative and anyone starting a Christan business can use.
Christian Business Excels In Customer Friendly Retail Experience
In spite of the fact that every store in town has a card line, their card department is the store's top sales-per-square-foot performer.John and Pat Pope, owners of The Cornerstone Christian Books, Gifts & Gallery in Boone, N.C. have created a warm and comfortable atmosphere that flows between departments. Their strategy includes:
Setting-up displays that have dimension, color and texture has enabled them to increase the amount of money they make per square foot without the store looking cluttered.
| New Markets For Christian Businesses | Hot Marketing Ideas | |
To reach more than the just the usual evangelicals who shop in Christian stores, Christian businesses are expanding into horizontal markets by offering a broader range of products and reaching vertical markets through websites.  Christian Treasures a Houston, Texas-based retailer of Christian products, decided to carry Communion Missals, Rosaries, Arm Bands, and Veils to attract Catholic customers. The Christian business owner Richard Gillespie, feels his strategy is paying off. Especially after his store experienced a huge increase in sales, of St.Joseph statues. |  It seems, some of the homeowners facing foreclosure in his area, were resorting to the tradition of burying the statues, to obtain divine favor to sell their homes and keep them out of foreclosure. |
Adopting similar strategies that capitalize on new marketing ideas can be profitable for Christians starting a business, that want customers to spend more time and money in their stores.
Memory Verse: Pr 22:29
Follow this link to read more about
"Top Ten Ways Christian Retailers are Thriving Through Innovation".
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