Let me share a biblical principle that Christian businessmen can use as a tool to strengthen their self-esteem and to win the trust, support, respect, loyalty, and affection of your customers friends and prospects.
This fundamental Christian tenet is essential if you want to create a magnetic personality or use attraction techniques in your Christan business
that will rev-up it's marketing and rise above the noise in the marketplace.
Biblical Principle For Effective Marketing
There are a lots proven techniques that you can practice to make more friends and business contacts. They can all be summed up in the biblical principle, " Do unto others as you have them do unto you" (Matthew 7:12). Simply put, pay attention to the other person's interests and desires if you want them to pay attention to you.
Let the other person talk about what they like.
Everybody likes to talk about something they enjoy.
Don't interrupt them while they're talking .
No one likes to be stopped half way of talking, even though they may not show their feelings.
Don't change subjects just because you have no interest in theirs.
When you listen and and ask relevant questions, you might talk much less than them, but you'll become a good communicator in their eyes,.
Building A Good Rapport
You've seen people who walk into a crowded room and immediately standout from the rest of the crowd. People often ask them for their business card before they can pass them out.
As a Christian businessperson you should actively engage people in every setting and arena that you are a part of, to create the kind of interest that will get your business noticed.
Christians can learn to talk passionately about their business to prospects and clients using benefit-oriented statements describing how your company can help them. This will encourage people to want to connect and develop a relationship with you.
The best way to engage everyone you meet is by taking time to learn something about them first. Then you can phrase what you tell them about your business to focus on the benefits that will fulfill one or more of their needs.
The Three L's of Attraction Marketing
Learn about them.
By taking the time to get know something that you share in common or they are concerned about, the people you are talking to will know that you have a genuine interest in them.
Look them in the eye.
I'm not talking about a leering or staring at people until they become nervous and uncomfortable. Maintaining direct eye contact signals to your customer or prospect that you are listening to them.
Listen to peers and customers.
Keep an open ear and be open to suggestions from those around you. Sometimes others can see things that you missed. Many suggestions are indirect buying signals that can give you the information you need to make the next big sell.
More Marketing Tips To Boost Sales
If you practice using these marketing tool you'll became a much more effective Christian entrepreneur. It will have a dramatic impact where it counts the most, on your bottom line, by increased sales, revenue and cash flow for your Christian business.
Need more tips on about applying this technique? Check out some of the podcast from the Business Owners Toolkit they have an episode featuring Lori Martinek "Be the bulb, How to shine in business" that I found helpful.
The current economic downturn can be a double edge sword for businesses that are have been struggling. Most Christian businessmen know that it's just as important to work on their business as well as in their business, and now is an ideal time to implement better methods to attract customers and increase sales.
Biblical Wisdom For Businesses
In II Timothy, TheHoly Bible reminds Christians "Study to show thyself approved unto God, a workman that needeth not to be ashamed, rightly dividing the word of truth.
Pay special notice to the clause, rightly dividing. This indicates there is a right way and a wrong way for us to go about doing things.
The take away for Christian in business is, we should study every aspect of our business in detail and adhere to sound principles in conducting our business. This will give you a good idea when problems are about to occur and make you knowledgeable of the various options that are available for solving them.
I can't help but wonder, if some of the investors who lost money in the recent schemes involving Bernie Maddoff and others had followed this biblical advice and studied the details of their investments, they may have prevented themselves from being ripped off.
Remember this insightful scripture and apply it to your business, life, and to find the best method to increase your sales.
There are lots of good ideas in the marketplace that will improve your sales and profits.
Product launches, seem to be the latest flavor of the month. They usually give you a big surge in sales, but then sales drift down to normal or lower levels.
The best thing you can have is a sales system in place.
The advantage of having a system over other techniques for jump-starting sales is that they work day in, day out, year after year. It's as close to having a money machine, as you can get.
Benefits Of Using A Sales Systems
An effective system should be able to provide your business with a few basic tools and benefits.
* Sales Tracking
* Customer List Management
* Sales/Marketing Analytics
* Ease of Use
* Repeatable Processes
Even a bare bones sales system should attract new customers, encourage customers to make purchases and generate referrals.
Most business activities are subject to what Dr. Joseph Juran, describes in a 1940s article as the 80/20 rule.
I heard someone, I think it was Brian Tracy, describe the rule this way, "20% of your activities will account for 80% of your results, 20% of your customers will account for 80% of your sales, 20% of your products will account for 80% of your profits, 20% of your tasks will account for 80% of the value of what you do".
Since 80% of your business comes from only 20 percent of your customers, having a sales system that can funnel customers from the 80% category into the 20% group is essential to any Christian business that wants to increase sales, grow and survive in any economic cycle.