How Christian Businesses Can Increase Sales
The current economic downturn can be a double edge sword for businesses that are have been struggling. Most Christian businessmen know that it's just as important to work on their business as well as in their business, and now is an ideal time to implement better methods to attract customers and increase sales.
Biblical Wisdom For Businesses
In II Timothy, TheHoly Bible reminds Christians "Study to show thyself approved unto God, a workman that needeth not to be ashamed, rightly dividing the word of truth.
Pay special notice to the clause, rightly dividing. This indicates there is a right way and a wrong way for us to go about doing things.
The take away for Christian in business is, we should study every aspect of our business in detail and adhere to sound principles in conducting our business. This will give you a good idea when problems are about to occur and make you knowledgeable of the various options that are available for solving them.
I can't help but wonder, if some of the investors who lost money in the recent schemes involving Bernie Maddoff and others had followed this biblical advice and studied the details of their investments, they may have prevented themselves from being ripped off.
Remember this insightful scripture and apply it to your business, life, and to find the best method to increase your sales.
There are lots of good ideas in the marketplace that will improve your sales and profits.
Product launches, seem to be the latest flavor of the month. They usually give you a big surge in sales, but then sales drift down to normal or lower levels.
The best thing you can have is a sales system in place.
The advantage of having a system over other techniques for jump-starting sales is that they work day in, day out, year after year. It's as close to having a money machine, as you can get.
Benefits Of Using A Sales Systems
An effective system should be able to provide your business with a few basic tools and benefits.
* Sales Tracking
* Customer List Management
* Sales/Marketing Analytics
* Ease of Use
* Repeatable Processes
Even a bare bones sales system should attract new customers, encourage customers to make purchases and generate referrals.
Most business activities are subject to what Dr. Joseph Juran, describes in a 1940s article as the 80/20 rule.
I heard someone, I think it was Brian Tracy, describe the rule this way, "20% of your activities will account for 80% of your results, 20% of your customers will account for 80% of your sales, 20% of your products will account for 80% of your profits, 20% of your tasks will account for 80% of the value of what you do".
Since 80% of your business comes from only 20 percent of your customers, having a sales system that can funnel customers from the 80% category into the 20% group is essential to any Christian business that wants to increase sales, grow and survive in any economic cycle.