A.I.D.A The 4 Principles Of Effective Advertising

I've put together a video on A.I.D.A the 4 principles of effective advertising. I used some creative signs written by men who are homeless and rely on their signs to communicate a message to passerby. If you watch this short video you'll see that most of them are unwittingly applying some or all of the 4 effective advertising principles to hustle pocket change.

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