Many Christian home-based businesses are finding success selling products and services online. Internet marketing is based on some pretty simple stuff. The formulas are already known you just need to know what they are and how to use them to benefit your Christian internet business.
1. Know why you’re in business.
2. Focus on one source for information and ideas.
3. Always act fast.
4. Take consistent action steps.
5. Decide what your priorities are and be willing to make sacrifices.
6. Get help from others, someone who is doing are done what you want to do.
7. Learn as much as you can about online marketing.
8. Get some training on traffic generation techniques
9. Build a list of prospects as you go along.
10. Build a community of loyal followers.
To build a successful Christian online business you don’t have to be a computer whiz, a world class marketer, or even have a college degree. What it does require is a commitment to focus on increasing your personal knowledge and obtaining the best business intelligence possible. You will have to acquire many of these skills yourself. Some of them you can draw on the knowledge of other professionals who are already adept in these areas for your business, company or organization
To develop the personal knowledge needed to run an online business, you have to look inward and answer a few key questions.
1. Why you are in business.
To make money is not enough of an incentive to keep anyone in business for long. Because at times you could probably make more money working for someone else than you’ll make in your own business. You should have a desire to fulfill a need in the marketplace and help others enjoy there lives. This requires a deeper fulfillment and will take goals that require long range planning and objectives.
2. Act Fast
You have to turn on a dime when you compete in a technology driven marketplace. If you spend to much time thinking and mulling over important decisions in your business you can miss a lot of opportunities and lose money in the process. Neither of these are desirable outcomes in any successful business.
3. Become knowledgeable about attracting web traffic.
Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. This is an area that you need a basic understanding of how it works, but you don’t really have to get bogged down in traffic generation you can always hire others to perform this service for you.
4. Decide what your priorities are.
You’re the only one who can determine what things are important to your business and need to be done now or what things you can put off until later. You have to decide from the outset of your internet business how you will make strategic decisions on who, what when where and how things get prioritized in your business.
5. Learn some basic marketing principles.
Sure, if you know the ins and outs of direct marketing, copywriting and promotions you can put together some well organized campaigns. But marketing research, analytics and sales are equally important to your business. If you need to, get help in some of these areas. You still need to be able to have some understanding of the role marketing plays in a company.
6. Build a list of prospects.
Most of your best efforts will come from selling and reselling to people you have done business with before. Some people call it a database, customer list or leads. A big part of internet marketing is building relationships with people on your list, people who you communicate with regularly.
7. Build a loyal following.
Once you have a list, your objective is to convert everyone on that list into loyal followers, regular customers and evangelist for your organization. They will not only become your best customers, but some of them will act like an unpaid a sales team, telling others about your business and be valuable tools in helping your company to grow.
8. Get help from someone who is doing are have done what you want to do.
You can get help from paid consultants, mentors or friends who are willing to guide you and your business from the beginning stages to a level where it’s a viable competitor in your market. You can meet many of them online through forums and social networking. Make sure that these people are trustworthy and rewarded well for their services.
9. Focus on one source of business information.
Many beginning Christian entrepreneurs, business owners and home-based business persons try to digest too much information from too many sources. Before you know it you’re confused from conflicting information, and paying to belong to a bunch of memberships sites with similar products that only causes you to lose valuable time, money and resources because you’re stuck in a vicious cycle of reading and filing data.
Your best bet is to avoid white papers, reports and other information when they are full of hype and short on actual facts. You only need one credible source at a time that you rely on for your information needs.
10. Take consistent action steps.
It’s easy to get overwhelmed when trying to learn something new. Suddenly you find yourself just sitting idly unsure of what to do next. You have to define some strategic steps and commit to taking action everyday in your business. Sure, some days you may accomplish more than on other days, but every day you should have some actionable steps that you are working to complete.
Businesses that operate on the internet fail in the first year, if they don’t accomplish the 10 things on this list, according to Internet Mastery. Now that you are aware of them, it’s up to you to make good use of this list and increase the chances for online success for your Christian home-based businesses.
When most Christian businesses create a unique selling proposition they seem to use a bunch of crafty words, a slogan, that miss the mark and doesn't pack the same kind of punch as a magnetic marketing message, like a great USP.
I've found three that I think should be in the USP hall of fame if there is such a place. They were chosen because they embrace the basic principle at the foundation of creating compelling marketing messages. A benefit potent enough to move the masses to use your product
John 3:16 "For God So Loved the world he gave his only begotten son so that whosoever believe in him shall not parish but have everlasting life."
This biblical Scripture has become a USP of sorts, for Christians in the past several decades. It targets a specific audience with a powerful message to embrace salvation. It offers a strong benefit, a solution to one of man's problems and states it in a way that is both compelling and easy to remember.
The Greatest Unique Selling Propositions Of All Time
USP - "The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine."
USP- "Wonder Bread builds strong bodies 8 ways
USP- "You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free."
Even without the names of the companies you should easily recognize the products and most of you have probably purchased them because of the benefits and features stated in the compelling messages.
How Magnetic Marketing Works
Most and all good USP's are designed to appeal to a narrow segment of a vast market. The gulf between the upscale clients and the bargain seekers is huge and few products can satisfy both groups. The creators of these USP's clearly identify their niche and boldly state how they differ from their competitors.
In other words, their stated mission is to strive to meet their respective market’s expectations, to provide a healthier bread, faster pizza delivery and relief from the common cold. Did they do anything different to their products, not hardly.
What they've done is, identify a problem in the marketplace and draw in customers who want a product that will solve their problem. It's pretty simple yet, difficult to do if you don't do some research to get a grip on what your target market needs and expects from your product.
Creating Your Own USP
Your organization won't be able to offer the kind of benefits believers get from having a relationship with Jesus, the son of God. But creating a magnetic marketing message is essential for every Christian business
If you want your company's marketing message to rise above the mosaic of competitive noise you need to evaluate your USP. Make sure that first and foremost that your company is able to deliver on what it promises.
Christian businesses should try to avoid using jargon, instead use everyday language, if they want their message to be easily understood and able to be retained. Finally take your great USP and integrate it into your marketing material. Your letterhead, business cards flyers and everywhere your company name appears it should be there too, compelling, attracting and drawing customers like a picnic draws an army of ants.
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To help your Christian home-based business attract more customers and become welcomed as a marketer instead of viewed as an annoying salesman to your prospects, I've got few things you need to make sure are included in your marketing message. It doesn't matter if you're a selling consulting services, a retailer or handle religious oriented-products. What does matter is that your mission is articulated as part of your unique selling proposition.
It begins with you being clear about why you want to own a Christian company. Then to be successful in your marketplace, you've got to let your customers know up front what to expect from you. Here is an example from the Holy Bible of what I'm trying to describe to you.
Marketing Lessons From The Bible
In Luke 4:18-23 Jesus kicks off his ministry by telling the residents his hometown his mission. To preach the gospel to the poor; to heal the brokenhearted, to preach deliverance to the captives, and recovery of sight to the blind, to set at liberty them that are bruised, and to preach the acceptable year of the Lord. Then he set out to do it and did accomplish just that.
Having that same kind of clarity of mission and delivering on your promise is what it takes to make a home-based business excel in the marketplace. Let's take a look at another more recent example of how a concise USP containing a mission statement can supercharge the sales for a business.
If you ask anyone in the U.S. where to get "Fresh, hot pizza delivered in 30 minutes or less, guaranteed?" You'll here one name 90 percent of the time, Dominoes. The company used a USP to dominate the pizza delivery business, by addressing a need that was truly important to the buyer. Getting their food hot and fast.
Why Christian Home-based Businesses Need A USP
Once you have a clear and concise USP, it'll improve the performance of your marketing message. Let me start by stating that there are two main benefits of developing a USP.
First, it helps your business stand out in the eyes of your current and potential customers or clients.
Second, it helps to focus you and/or your team on fulfilling the promise of the USP.
How To Create A Unique Selling Proposition
A USP is not just a slogan or a cute phrase about your business. It has to provide an answer to to your customers most important question. It has to clearly answer, "Why should I do business with you instead of your competitors?"
It should compel people to do business with you like a light attracts moth on a summer night. It also has to contain the right marketing message. One that draws customers to you, one that can't be ignored.
Use meaningful specifics instead broad generalities. It should narrowly define your specialization in the marketplace, because you'll have a lot of wasted energy if you try to be all things to all people.
If at all possible identify a weakness or a shortcoming in your industry that is annoying consumers the most and fix it. Then you can exploit the fact that your business can deliver a level of service that your competitors can't through your USP.
Another valuable feature of a your USP should be some kind of guarantee if at all possible.These are not the only things, but a few of the important things that can improve your marketing message.
Successful Christian Businesses
When you have the right unique selling proposition for your Christian home-based business, you'll take a quantum leap in income, sales and new customers.
It turned a small corner pizza store in Ypsilanti, Mich into a nationwide chain in with over 7,000 stores, and a wake littered with failed competitors. Since that time, Dominoes owner Tom Monaghan a Christian businessman, cashed out of Domino's in 1999 for a reported $1 billion to focus on religious and philanthropic work.