To write a headline that will attract more readers you need to understand three basic things. What audience you are writing for, what words that boost your headline performance and how to inform and educate prospects about your product or service.
Headlines That Attract Like Magnets
According to Jay Conrad Levinson the Father of Guerrilla Marketing, advertising that feature numbers out pull all other kinds of headlines. When you use a title like 5 Ways to Rid Your home of Ants Today, it's a surefire way to attract more eyeballs to your ad.
According to Robyn McMaster Sr VP of the MITA Brain Based Center, "Odd numbers seem to have a whole or completeness about them. When we see groups of three, five and seven they are more pleasing to the eye." In "7 Reasons odd Numbers can Power Up Your Headlines" Yvonne Russell said "Odd numbers appear more scientific and legitimate. That’s why Listerine kills 99% of germs instead of 100%."
15 Power Words To Use In Your Headlines
There are some words that can boost the performance of your headlines. Add them to action words that communicate the value and benefits of the product to create the effective headlines for your advertising.
5 Quick And Easy Steps To Write A Killa Headline
In order to really grasp these headline writing techniques, I'll take you through the process by outlining 5 steps to help you write a headline.
Step 1. Determine who you want to read your headline. What group will benefit the most from your product or service.
Step 2. Now write out a list of one line statements that list each important benefit about your product. (Use some of the power words listed above).
Step 3. Next combine your statements into one sentence that tells why someone should chose your product instead of the competitions.
Step 4.Review your headline to make sure it answers one or all of these three questions. Why is this important? Why should I care? How can this benefit my life?
Step 5. The last step to complete your headline is to proofread your headline for grammatical errors and misspellings.
Making headlines that will pull more readers gets easier the more you do it. Keep these steps handy whenever you write a headline and just rinse and repeat the process.
It's just as vital for the body of the ad to hold the readers attention as it is for headlines that capture their eye. In the next post I'll give you a few more details about writing the copy and a few other essential things about writing effective advertising to accompany your headline.