Every Christian business owner should be familiar with how to write effective advertising. A.I.D.A. are the 4 basic principles at the foundation of crafting advertising copy that grabs the readers attention and attracts customers for your business.
They are effective tools to use in your sales offers, marketing brochures and advertising copy. It's these four characteristics that will enable your advertising to be more than just another ad. When used properly they should inform and motivate your prospects to act.
It reminds me of the Bible verse in Habakkuk 2:2 where the Prophet is instructed to write down his vision. Then he's told to make it plain, so that the message could be easily understood and taken it to others.
Writing effective advertising has the same requirements. It too should tell an important message and be written using everyday wording that easy to understand and compels the reader to act upon what they've read.
Your ads should use attention grabbing headlines, words like "free and how to" work well when you are trying to attract buyers to an ad. This is the first principle and it's where most advertising copy falls short.
To generate interest every ad needs to have information of value to the reader. If it doesn't address a specific problem or need of the target audience it won't hold their interest.
To create a desire for a product your ad should list the benefits of using your product rather features or pricing. People would much rather pay a few dollars more for a flu shot than spend less money on medicine that doesn't completely solve their problem.
This has to be the most crucial principle in the ad. You always want to tell your prospects just what action you want them to take. Using words like "click here" and "buy now" are the best way to let potential buyers know just what it is you want them to do after they have finished reading your ad.
I've put together a post on where Christian business owners can find free advertising for small businesses not long ago. It has lots more information that you'll find useful. I just completed a video on writing effective ads, using creative signs written men who are homeless and rely on their signs to communicate a message to passersby. Watch the short video and you'll see that most of them are unwittingly applying some or all of these advertising principles to hustle pocket change.
The key to writing effective advertising is using the 4 principles of I've discussed, and to meet as many of the following criteria as possible.
Use bold offers
Generate interest with a story
Offer information of value
Tell prospect what action you want them to take.
People seek out Prophets for answers, because of their relationship with God and their wisdom at solving problems. Customers will seek out your products, if you craft advertising copy that tells them how your product can solve their problem.
Attracting customers online is an essential part of owning a successful business. It's one of the skills that every Christian business owners needs. The Holy Bible has a biblical principle in Proverbs that entrepreneurs that want to become successful on the Internet should remember.
Do you see a man diligent and skillful in his business? He will stand before kings; he will not stand before obscure men.
You've probably already been offered hundreds of opportunities to join traffic exchange programs and generators that promise to send a flood of customers to your website. But what really works best is to have a variety of sources sending traffic to your blog, store or business website.
Since, most Christian businesses don't have an infinite amount of time or finances to bring customers to their site. I'll cover the simple and easy ways that will give you the best payoff for your efforts.
How To Get Your Content To Work Like A Magnet
If you want to get your share of the free traffic on the web you have to be consistent and realize that it takes time to build an authority site with quality visitors who'll spend money.
Make sure you have the name of the brands and product that your customers are looking for displayed prominently in the titles and body of your articles.
You should develop a a large list of several thousand keywords and phrases associated with your product or service to drive traffic to your website.
Add one or two keywords and phrases at a time to your website, starting with the words with the lest competition and move-up gradually to those that are more competitive.
Learn what's working and what's not by consistently analyzing the metrics for your website using Google Webmaster and Google Analytics.
Make sure you link to your website content and not just the main page from Social Media sites and interlink all of your content on your blog.
Use the Adwords Keyword Tool to research every keyword and focus on the words and phrases that your customers use regularly.
Submit your blog/website to as many directories as possible.
Spread your RSS feed around the web, by adding it on your Social Media profiles.
Post you content using multiple methods, video, articles, podcast etc.
Make sure all of the stationery, brochures and anything you do offline has your website address on it.
Why Free Traffic Is The Best Source
You should attract customers to your site using free traffic as often as you can. The 10 tips I've shared with you are the one's I use as well as most of the businesses on the web. You need to focus your efforts on this source of customers so you can have a steady flow of prospects even when your budget is tight. The ideal scenario is to locate a waterfall of free traffic and position your website under it.
His training in the Mosaic Law and skills as an orator are some of the things that made the Apostle Paul such a brilliant letter writer and effective witness for Christ. Over two thousand years after his death we are still reading his letters. Wouldn't you love your website to have that kind of staying power. Then learn the principles and get the skills you need to create useful and relevant content that will attract a flood of business to your website.